Cristiano Ronaldo completes ice bucket challenge in his self-branded underpants

As one of the few people who had not yet participated in the ice bucket challege — a wildly popular stunt intended to raise money and awareness for ALS — Cristiano Ronaldo was nominated by former Manchester United teammate Darren Fletcher. So, Cristiano accepted the challenge and completed it in the most Cristiano Ronaldo way possible: by wearing nothing but underpants from his new CR7 collection. Because if you're going to have ice water dumped on you in the name of charity, you might as well promote your line of underwear as well. 

Judging by the video (which was filmed with a potato in portrait mode), it appears Ronaldo completed the challenge at Real Madrid's training ground and had two buckets of frigid water dumped on him, with teammate Fabio Coentrao serving as one of the dumpers. He then challenged Beyonce, Jennifer Lopez and Lil Wayne (whom Ronaldo recently shared an awkward experience with while in Los Angeles).