Warren Buffett, Steve Jobs, and Bill Gates have all attributed their success to one factor. In fact, this one trait is behind the success of all people that have massively better than average person. Read on to find out what the trait is and how you can put it into practice in your own life and investing.
The most important factor for success
According to Alice Schroeder, in 1991 when Bill Gates' dad asked Buffett and Gates what the most important factor for their success was, they both gave the same answer, "focus."
Gates' focus was illustrated in Walter Isaacson's new book The Innovators, as well as Gates' fellow Microsoft co-founder Paul Allen:
One trait that differentiated the two was focus. Allen's mind would flit between many ideas and passions, but Gates was a serial obsessor.Steve Jobs was the same way; he was relentlessly focused on attacking problems searching for the best answer. Apple's founding marketing philosophy had three main tenets the second of which is focus:
"Where I was curious to study everything in sight, Bill would focus on one task at a time with total discipline," said Allen. "You could see it when he programmed. He would sit with a marker clenched in his mouth, tapping his feet and rocking; impervious to distraction."
In order to do a good job of those things we decide to do we must eliminate all of the unimportant opportunities.Focus was key for Buffett as well, Schroeder writes: "He ruled out paying attention to almost anything but business—art, literature, science, travel, architecture—so that he could focus on his passion."
Why is this so important?
In life and investing, you need to be relentlessly focused on your goals if you want to have better than average results.
Differentiation
To stick out from the crowd, you need to do something better than everyone else. There's no standard definition of what "better" is though. McDonald's does low prices and quick drive through service while Chipotle does massive burritos with a great service culture. They both have been wildly successful as they focus on doing one thing well.
What gets companies and people into trouble is when they try and do too much, leading to mediocrity.
McDonalds has been suffering lately as its menu has grown to accommodate so many different items that is has gotten unwieldy, leading to a confusing menu and longer wait times.
Apple was a disaster with 350 different products before Jobs came back in 1998. He refocused the business around the customer experience, simplifying Apple's focus to just 10 products. Everyone knows the rest of the story.
Successful investing
Like success in life and business, to be successful in investing, you need focus and time if you want to do better than average. As Warren Buffett has explained,
"Successful Investing takes time, discipline and patience. No matter how great the talent or effort, some things just take time: You can't produce a baby in one month by getting nine women pregnant."Just getting to average performance is hard enough. While by definition, the average investor cannot do better than average, the average investor would do nearly 80% better if he or she simply earned the average market return. Most investors would be better off in index funds.
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