Thanks to the hugely successful empire he's built over the years, it's probably not often that Simon Cowell's business ideas get rebuffed. But the man behind such ratings juggernauts as The X Factor and Britain's Got Talent hit one such stumbling block when he approached Fatboy Slim about his new talent show.
Simon has been developing the upcoming US show Ultimate DJ, which will seek out the top aspiring track-spinners - and when he approached Fatboy Slim with his idea, he was told in no uncertain terms that he was far from interested.
'Simon Cowell was talking about doing a show and everyone in the business, he kind of started approaching us, and we were like, "F**k off. No - that's a terrible idea!!"' Fatboy Slim, real name Norman Cook, told Digital Spy.
The Eat Sleep Rave Repeat hitmaker, 51, continued: 'I get offered loads of TV shows and they're like, "Can you perform for five minutes?"
'But DJ-ing takes two hours and an audience. It's not like you can go out there and sing your latest song. Because of that, it will always remain slightly outside the mainstream.
'At the end of the day, it's about taking a big bunch of high people and trying to get them higher, which you can't do on TV.'
A release date for the upcoming show has yet to be announced. For now, 54-year-old Simon is focussing on his return to The X Factor later this year after an extended absence while he worked on the now-cancelled US version of the show.
He will also be joined by show regular Louis Walsh, new recruit Mel B and Cheryl Cole, who left the show in 2011 to work on the American edition, only to get canned soon afterwards.
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